Recipe for Innovation

Undercurrent is a nonfiction story rooted in a true crime, but like others in Carr’s oeuvre, the film is focused on giving an accurate depiction of Kim Wall rather than a sensational one. Thus, it was important for us to keep in mind the content and the audience when designing graphics. Our goal was to keep the design language clear and concise so as not to detract from the story unfolding on screen. We landed on a clean, modern approach for our design: elegant, simple and crisp; and most importantly, to the point.

Client  -  Swanhaus / Invesco
Role  -  Design and Creative Direction

Social media and text messages and emails played a large narrative role in this film. Each piece of media was either situated in environments

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