Ralph Lauren’s “Design the Change” campaign is the brand’s global citizenship and sustainability initiative, rooted in the belief that exceptional design and meaningful impact go hand in hand. The design framework was developed to unify photographic and filmed assets while remaining understated—elevating the visuals without overshadowing the craftsmanship and storytelling at the heart of the campaign.
The photographic assets are strikingly composed, each frame a visual artifact in its own right. High-resolution scans reveal every analog imperfection - hand-drawn notes, negative edges, and film grain -preserved to evoke a sense of history and lend the promo an unmistakable, lived-in authenticity.
The elegant Ralph Lauren font is centrally justified and displayed over footage or graphic representations of polo shirts.
