FX’s Welcome to Wrexham is a docuseries that follows actors Ryan Reynolds and Rob McElhenney as they take on ownership of the third-oldest football club in the world. The promo package embraces a cheeky, irreverent tone - featuring playful animated typography and illustrative elements. The iconic Welsh dragons are reimagined as beer-drinking, football-playing mascots, bringing humor and character to the campaign while driving the narrative with charm and wit.
The cheeky and boisterous style of this package draws directly from the shows lead characters Ryan Reynold and Rob McElhenney.
Type treatments on the whole are kept small and centered within the composition allowing the dragon's antics to take center stage.
