TRILLIONS OF QUESTIONS, NO EASY ANSWERS: A (HOME) MOVIE ABOUT HOW GOOGLE SEARCH WORKSFilm Design
CLIENT: GoogleROLE: Concept, Design and Art Direction
This is a story of a short film with a whole lot to explain! A history of Google and an explanation of how search works. The task was to devise a graphic language that was fun and approachable but didn't diminish the vast technological achievements that go into search. The answer was a delicate mix of hand drawn elements, splashes of color in a minimal environment. Google Sans was chosen as the hero font in combination with several other secondary fonts.
Initial design concepts