Sundance TV is home to the network’s original programming, film favorites and must-watch series and was ready for a brand update to showcase its prestige storytelling. BigStar had previously partnered with the network’s sister brand, BBC America, for a successful rebrand and we were excited to bring that same collaborative spirit to Sundance.
The brand concept, centered around the tagline "Take another look," invites viewers to rediscover classic Sundance programming. A distinctive visual language, with unique typography, dynamic colors, and creative framing, enhances this message and engages the audience.
Core brand components include logo, fonts, color palette and grid system.
The animation language draws inspiration from the “Take Another Look” tagline, celebrating the joy of repeated viewing. Bold, dynamic typography shifts and cuts, while variations in font weight create a series of evolving, engaging moments.
End pages feature oversized typography for the show name or message, cropped by imagery and tune-in details, with times and days in Cheltenham font.
