For the 28th Annual Screen Actors Guild Awards, the return to a live, in-person broadcast since 2020 was marked with a striking new visual identity. A series of Art Deco–inspired promos reimagined classic motifs with contemporary flair - featuring bold geometric forms and elegant typography. The design celebrated the essence of the SAG Awards by placing the spotlight squarely on the actors, blending timeless glamour with modern sophistication.
The minimal, high-contrast layouts were designed for versatility, seamlessly adapting across social platforms and large-format print. The iconic SAG statue appears as a flat graphic at smaller scales, while taking on dimensional form for out-of-home executions, enhancing impact across every touchpoint.
This alternate approach is a more fun and eclectic take on the art deco style.
