Ken Burns, Sarah Burns and David McMahon take us inside the mind of a genius in 'Leonardo da Vinci', a two-part documentary from PBS featuring the visionary creator and his unique contributions to both art and science. BGSTR designed the film using da Vinci’s own art and illustrations to explore the polymath’s intellectual and artistic processes through a unique lens.
Many conversations with Google Creative Lab centered around how to give the film a sense of humor and playful spirit that would offset the dense information and data. Scripting and on screen language play a large part in addition to carefully placed type, arrows and colored shapes.
A fun and expressive typographic language was developed for a wide range of communication from chapter cards to character identifiers. Delicate hand drawn elements connect the information and add personality.
