Few brands are more recognizable and impactful in today's cultural and technological landscape than Google. We at BGSTR were thrilled to create a graphics package of infographics and animations to highlight the power of the search engine for their brand film.
This was such an expansive project in the best way possible. We were not limited to one particular art or animation style but instead got to explore many different methods of communicating Google's vision.
Many conversations with Google Creative Lab centered around how to give the film a sense of humor and playful spirit that would offset the dense information and data. Scripting and on screen language play a large part in addition to carefully placed type, arrows and colored shapes.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Initial sketches explored a combination of serif and mono spaced fonts as well as a pastel palette. Ultimately the final look leaned more into Google's brand font and colors.
