Few brands are more recognizable and impactful in today's cultural and technological landscape than Google. We at BGSTR were thrilled to create a graphics package of infographics and animations to highlight the power of the search engine for their brand film.
This was such an expansive project in the best way possible. We were not limited to one particular art or animation style but instead got to explore many different methods of communicating Google's vision.
A fun and expressive typographic language was developed for a wide range of communication from chapter cards to character identifiers. Delicate hand drawn elements connect the information and add personality.
A fun and expressive typographic language was developed for a wide range of communication from chapter cards to character identifiers. Delicate hand drawn elements connect the information and add personality.
The Aljazeera font was updated for this rebrand and set in two weights. Cleaner lines and straighter edges are more consistent with the updated graphics package.
Many conversations with Google Creative Lab centered around how to give the film a sense of humor and playful spirit that would offset the dense information and data. Scripting and on screen language play a large part in addition to carefully placed type, arrows and colored shapes.
