This political promo package was designed to span the full election cycle—from early primaries and conventions to the general election and Inauguration. A progressive design system evolves with the timeline, beginning with energetic, optimistic visuals and gradually shifting toward a more immediate and stoic tone as November 5 approaches. The package is fully adaptable across all social formats and screen sizes.
This package was delivered in three phases: The Primaries, Conventions, and General Election. As the countdown to November progresses, the design evolves to mirror the natural progression of the election cycle.
The Conventions - With the candidates chosen, the race comes sharply into focus. At this stage, the cities hosting the conventions take center stage, with epic and graphically striking imagery seamlessly integrated into the design.
General Election - As the field narrows and Election Day approaches, the color palette shifts to a more serious black and white. Iconic images of Washington D.C. monuments serve as a reminder of the significance of the prize at hand.
Initial development involved a more expressive range of typography, 2D backgrounds and minimal representations of the flag and architectural elements.
