This pitch concept for TNT’s NBA coverage offers a bold departure from conventional basketball branding. The design system captures the game’s rhythm and momentum through dynamic 3D environments and a diverse typographic palette. Motion and form work together to reflect the speed, agility, and fluidity that define the sport.
Expressive compositions of type, shape, and logos form a core part of this pitch. Neue Plak was chosen for its versatile range of weights and styles, allowing for dynamic and flexible design.
