This comprehensive promo package and toolkit was built to power an entire season of NASCAR coverage on Fox Sports. The graphic system is fueled by bold color, oversized typography, and animated textures - capturing the raw energy and grit of the sport. Every texture is rooted in racing itself: sparks flying, blistered asphalt, torn paint, and trackside elements, all layered to evoke speed, tension, and drama.
The drivers are the heart of the action. Their names are displayed in bold, oversized type, giving them equal prominence alongside other key messaging.
