In celebration of the 52nd season of Documentary Now! we collaborated with the creative team at IFC to produce a look for their latest season premiere promo package and trailer.
The simplicity of our hero font, Helvetica, married with bold bright shapes informed us of the approach we wanted to take in motion. It needed to be clean, a little uncomfortable, and have as much personality as the characters themselves. The use of film strips, large letterforms and stacked type all worked together with alternating textures and snappy color shifts to achieve this behavior.
Each cast member is assigned a distinct typographic treatment, with personalized color and composition. Oversized initials take center stage, infusing the design with a sense of playfulness and bold drama.
