Team Coco's first presentation of the Conan O'Brien show was an opportunity to spotlight both Conan's new media company and the upcoming season. TBS needed a promo package the network could extend on its own, building future spots without starting from scratch. The challenge was translating one of comedy's most distinctive and unpredictable voices into a system structured enough for others to use.
The system takes its cue from Conan himself. His blend of absurdity, wit, and offbeat charm drives the design and animation, built around studio photography that captures his unmistakable personality. The package is structured as an editorial toolkit, so the voice stays consistent even as TBS produces new promos without the original design team.
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This variation on the main theme utilizes wheat paste textures found all over New York as well as black and white images of city streets and buildings.
