BBC AMERICANetwork Rebrand

CLIENT: AMC NetworksROLE: Concept, Design and Art Direction

BBC America showcases the best of BBC programming and a variety of stateside fan favorite films and tv shows.This unique mix of Brit and American is our main source of inspiration and led us to create a design package featuring two distinct tones of voice.‘Loud’ oversized serif type combines with ‘reserved’ smaller slab serif to create a visually distinctive brand.

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