The launch of the Aljazeera Arabic news channel in 1996 was a milestone in Middle East broadcasting. This rebrand represents the first ground-up design rethink for the whole network.

All design elements were reconsidered from the logo and main color palette to the on screen architecture, music and studios. It was decided to break with the traditional design ethos and create a flat and minimal look that emphasizes the content and ensures that engagement is effortless and enjoyable.