ALJAZEERA AMERICANetwork Branding
CLIENT: Al Jazeera AmericaROLE: Creative Direction
Al Jazeera America Launched with the mission to present compelling and unbiased news to a U.S. audience. This presented a unique branding challenge and we set out to achieve three main objectives: Position the network as the only source on cable for real journalism, transform negative perceptions and uphold the heritage and integrity already established by the Al Jazeera Media Network brand.The on-air look is innovative and provocative, but above all seeks to earn trust through the impact of accuracy, integrity and speed.
Master Network Brand Elements - Opens and Brand Interstitials
Studio Design and Graphics Integration
Digital and Social